we are

the REVERIE

We are a casting, development, and talent management company shaping the future of both nonfiction and scripted storytelling—where bold ideas ignite and stories leave a mark.
Our mission? To disrupt, to innovate, and to turn ideas into lasting impact.

Founded in 2025 by Dana Asadi, who has over a decade of experience working on some of TV's most notable shows, our company thrives at the intersection of ingenuity and narrative, redefining creative boundaries at every turn.

Creativity

At Reverie, creativity is chaos harnessed—unexpected, electric, undeniable. We play where others hesitate, shaping the future of television with stories that cut through the noise and talent that demands to be seen.

Diversity

Diversity and equity aren’t just values we champion—they’re the very foundation of our work. We are dedicated to creating groundbreaking content by casting authentically and amplifying underrepresented voices. Our forte lies in uncovering unique stories and talent that reflect the rich, multifaceted tapestry of the human experience.

Access

We open doors to exclusive worlds and fascinating individuals, bringing untold stories to the forefront. With unparalleled access and a global network, we curate unique narratives. We thrive on keeping our fingers on the pulse, reimagining possibilities to ensure every project is as authentic and groundbreaking as the worlds we unlock.

TEAM

DANA ASADI
FOUNDER I EXECUTIVE PRODUCER I CASTING DIRECTOR I TALENT MANAGER
With over 13 years of experience in television casting and development, Dana Asadi is the creative force behind The Reverie, a casting, development, and management company.
An Emmy-nominated executive, Dana has built a reputation for discovering untapped talent, bridging cultures, and crafting innovative narratives that resonate with global audiences. Beyond nonfiction, she is also expanding into scripted television.

With a keen eye for compelling stories, Dana navigates the intersection of creativity and strategy. Whether she’s leading high-profile casting or developing fresh IP, she moves at the pulse of what’s next—turning stories into cultural moments that matter.

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JULIUS SPRING
EXECUTIVE PRODUCER
Julius is a visionary that specializes in unlocking access to exclusive worlds and talent from around the globe. At just 19, Julius worked with Hulu on his original show idea—an early testament to his knack for storytelling and industry foresight. While developing concepts that have captured the attention of networks and studios, he also built a strong foundation in marketing, working with prestigious firms such as Berkshire Hathaway and Nick Sadek Sotheby’s. With an expertise in strategy, and eye for innovation, and a pulse on what’s next, Julius continues to craft compelling narratives and open new doors, making the impossible feel within reach.